moraix is a founder-led AI implementation and operations firm. One senior lead stays accountable from diagnosis through operation, with specialists brought in where the work requires them.
Founder, moraix
Sergio Barguilla founded moraix after more than 20 years living and working in Germany and the UK, building and operating digital businesses through growth, public-company scale, founder exits and post-acquisition integration.
Sergio remains directly involved in engagement strategy, system design and quality, and leads selected client engagements personally.
Experience from leadership and operating roles held before founding moraix.
28 OpCos / 20M+ users
Built and delivered converged web and mobile platforms, leading teams across Germany, the UK and India.
€15M ARR
Built trivago's B2B business as the company scaled from 200 people through its NASDAQ IPO.
500K+ MAU / €7M ARR
Ran the founder's navigation business through its acquisition by Eurowag.
moraix works with senior collaborators and advisors across engineering, security, data, design and domain expertise. Collaborators join delivery where their skills are required. Advisors provide perspective and challenge. Client accountability remains with moraix throughout.
Senior specialists who join engagements for defined areas of delivery.
Collaborator
Complex systems and applied problem-solving
An American entrepreneur and financial-markets operator with hands-on software development experience, who has founded and led businesses across traditional and digital assets. He brings moraix a perspective on evidence, risk, controls and how production systems should behave when mistakes matter.
Collaborator
Software engineering and delivery leadership
An Australian developer first, still writing code, with delivery experience across web and mobile, video on demand, and the integration and upgrade of legacy systems. Team lead, development manager, CTO and then CEO, through organisational change and mergers.
Collaborator
Product leadership and agentic AI in production
A Hungarian product executive with a PhD in computer science, who still builds the agent tooling he specifies, with delivery experience across marketplaces, on-demand delivery, metasearch and climate-asset trading. VP Product, Vertical CPO through an IPO, a trade sale, pricing-model rebuilds and an AI-native repositioning.
Every moraix engagement has one accountable senior lead from diagnosis through operation. Specialists in engineering, security, data, design and domain expertise join according to the needs of the workflow. The team changes with the work; accountability does not.
A senior lead remains accountable from first diagnosis through ongoing operation.
Engineering, security, data, design, and domain expertise join according to the needs of the workflow.
Context and accountability remain intact between diagnosis, build, and operation.
The senior lead remains close to the work as the engagement moves from diagnosis into build and operation.